Looks like Amazon s coming after Adsense.

With Omakase Amazon has plunged into contextual, content-sensitive advertising itself, which differently than the old Amazon Associate program (where you would select specific books to promote on your pages and received a small commission for each such sale), provides dynamic, “intelligent” product links based on the specific content of your own web page.

Just like Google’s AdSense program, you need to place a snippet of code inside your Web pages to let Amazon scan, read and feed-back the most relevant ads for Amazon titles that are most fitting for your content.

But the major issue here is that most online publishers got as excited about this new announcement as much as they got worried and fearful that the new Omakase program is incompatible with AdSense itself, due to Google legal restrictions in using other competing contextual advertising services next to its.

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